Brevo
Starter
Flat price, whole team$9.00
× 12 months$108.00
Per year
$0.90 per person / mo
$108
5,000 emails a month
Brevo vs Kit
Compare with for .
Brevo
84%
match · $108/yr
Kit
57%
match · $396/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Kit
Creator
Flat price, whole team$33.00
× 12 months$396.00
Per year
$3.30 per person / mo
$396
Starting price; rises with usage
Brevo
From $9Free plan
G2 4.5 · 2,768 reviewsTeams that send moderate volumes and want email plus transactional messaging, priced by emails sent rather than list size once past the small tiers.
vs
Kit
From $39Free plan
G2 4.4 · 236 reviewsCreators and newsletter writers who want a generous free plan, automations on paid plans and built-in tools to sell products and paid subscriptions.
Side by side
 Brevo | Kit | |
|---|---|---|
| Pricing | Free (300 emails/day); paid from $9/month (Starter, 5,000 emails and 500 contacts) | Free (up to 10,000 subscribers); paid from $39/month (Creator), or $33/month billed yearly |
| G2 Rating | 4.5 (2,768 reviews) | 4.4 (236 reviews) |
| Best For | Teams that send moderate volumes and want email plus transactional messaging, priced by emails sent rather than list size once past the small tiers. | Creators and newsletter writers who want a generous free plan, automations on paid plans and built-in tools to sell products and paid subscriptions. |
Pros and cons
Brevo
Pros
- Free plan with 300 emails per day
- From 20,000 emails/month, plans store up to 500,000 contacts
- Unlimited automation workflows on Standard
- Marketing and transactional email in one account
Cons
- Low tiers cap contacts at 500 to 2,500
- Starter lacks automation and A/B testing
- WhatsApp, popups and push only on Professional ($499/month)
Kit
Pros
- Free plan covers up to 10,000 subscribers with unlimited broadcasts
- Only unique, active subscribers are counted
- Built-in digital product and paid newsletter sales
- Unlimited users on Pro
Cons
- Automations require a paid plan
- Creator costs $139/month at 8,001-10,000 subscribers (monthly)
- Free and Creator plans limited to 1 and 2 users
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